LAHORE–TCL announced on Monday that it has achieved historic revenue highs, reaching No. 2 in the 2018 Global Television Market’s sales volume.
TCL was able to consolidate and develop its TV business by proactively exploring the potential of new markets and strengthening existing channels, while also strengthening its brand and strengthening its globalization strategy.
The company’s annual business performance in 2018 exceeded expectations and set a number of new historical records. Annual sales volume of LED TVs reached 28.61 million sets, hitting a historic high and exceeding the 28.3 million sets of upwardly revised full-year target. It has grown significantly year-on-year by 23.1 percent with the highest growth rate of 5 years.
Benefiting from an effective strategy of globalization, the Company’s overseas markets have become an important growth engine with its outstanding results. The Company’s sales volume and turnover significantly increased and resulted in key markets leading positions;Annual sales volume of its LCD TV sales increased significantly year-on-year from 29.5 percent to 18.21 million sets According to Sigmatel data, TCL rose from 3rd to 2nd place in the global TV market holding a market share of 11.6 percent in terms of shipments in 2018 and became the first Chinese brand to have a presence in the Top 2 in the world.
As a leader in the television industry, TCL has provided advanced, innovative technology to Pakistan’s customers at very affordable prices to create an immersive viewing experience in their homes ‘ comfort.
TCL is a leading global consumer electronics player with a global presence in over 150 countries with a focus on High-End 4 K UHD and Big Size TVs with a significant market share.